After their success with Ant & Dec’s Saturday Night Takeaway, Suzuki transferred their allegiance to Gogglebox. It was such a hit the sponsorship was extended for two more seasons.

Channel 4’s lifestyle shows were the perfect complement to Barclaycard’s Start Today campaign.

GBB and Lyles’s Golden Syrup - a marriage made in heaven and baked in a pre-heated oven at 160° for 35 minutes. The relationship would have carried on, but Bake Off’s success was making it an expensive partner.