CV 

Introduction

  • Highly experienced Creative Director with a unique background in brand, integrated and digital agencies

  • Consistently successful at creating work and leading multi-disciplinary teams

  • Proven track record as both agency leader and new business winner

  • Multiple awards in advertising, digital, social & direct at all major festivals

  • Industry commentator for Guardian, Metro, BBC & Campaign

  • Regular Juror for D&AD, Campaign & Creative Circle



Experience

2015 – 20 ECD Iris

2011 – 15 ECD Publicis Chemistry

2007 – 11 ECD Publicis Dialog & Publicis Modem

2002 – 07 Creative Director, Rapier

1998 – 01 Creative Partner, Circus

1989 – 97 Copywriter, Bates Dorland


Iris 2015 – 2020

Executive Creative Director

  • Hired to re-energise the creative department of one of the most successful agencies in London

  • Completely re-structured 120 strong London creative department to focus on more brand centric work

  • Led new talent programme recruiting higher level specialist creative skills

  • Worked to shape in-house social team and full in-house film production capability

  • Successfully retained £3 million Barclaycard account on top of multiple new business wins

  • Enabled successful earn-out following sale to Cheil

Campaign Launches

  • Campaign launches for Barclays, Barclaycard, Suzuki, Haven, Samsung, Shell, Nectar, Fever Tree, Tate & Lyle, KFC, Nectar, PZ Cussons, Sane & Superdry

New Business Wins

  • Barclays, Suzuki, Samsung, Shell & Fever Tree

Awards

  • D&AD, Creative Circle, You Tube




Publicis 2007 – 2015

Executive Creative Director

  • Hired as ECD of Publicis Dialog to set-up single creative department for Publicis UK

  • Appointed ECD of Publicis Modem following acquisition of Digitas

  • Appointed ECD of Publicis Chemistry following acquisition of Chemistry Communications

  • Won over 20 new business pitches

  • Consistently won awards at all major festivals

  • Originated and managed pan-European campaigns across the entire Publicis Group

Campaign Launches

  • EE – Biggest UK Launch of 2012

  • Carlsberg – Worldwide Brand launch

  • Orange – “Different Business” Competition for SME’s

  • Zurich Connect – Pan European launch

  • Royal Mail – re-launching mail as a medium

New Business Wins

  • Over 20 successful pitches for advertising, social, digital and direct including: EE, Tourism Ireland (worldwide) Carlsberg (worldwide) Visa (pan-European) Royal Mail, Gatwick, Gu, RBS, Hotels.com, Egg, Yahoo

Awards

  • D&AD, Campaign, Cannes, Eurobest, LIA, Revolution, BIMA, DMA



Rapier 2002 – 2007

Creative Director

  • Hired to re-structure the creative department and raise the creative profile.

  • Built one of the most successful integrated creative departments in London.

  • Offering: “the rigour of direct marketing combined with the flair of advertising”.

  • Campaign Agency of the Year two years running.

Campaign Launches

  • Virgin Media, Pru Health, AA Insurance, AA Loans, AA Breakdown, Disability Discrimination Act, NPower

New Business Wins

  • COI; Mercedes Vans; Virgin Media; Pru Health; Gartmore

Awards

IDM Diamond Award, IPA Effectiveness Silve, DMA Gold, IDM Diamond Award, Campaign Big x2 DMA Gold



Circus 1998 – 2001

Creative Partner

  • Founding member & partner in this brand consultancy start-up.

  • Set up the virtual creative department so we could execute multi-disciplinary solutions

  • Enabled a network of partners in advertising, brand design, retail design, direct marketing and experiential.

New Business Wins

  • BBC Sport; Environment Agency; NCR; Scottish Courage; Museum Of London; Virgin

Awards

  • D&AD, Campaign Poster, Promax



Bates Dorland 1989 – 1997

Copywriter

  • Started as a junior copywriter,

  • Helped achieve the impossible when we briefly turned the second biggest agency in London into the most creative.

Accounts

  • Superdrug, Land Rover, Heinz, Halifax, Discovery Channel, Electrolux, Woolworths, Safeway, Compaq

Awards

  • D&AD, Creative Circle, EuroBest, Kinsale, Epica, The Independent’s “Campaign Of TheYear”


References

Nigel Jones – Worldwide Head of Planning FCB

Jonathan Harman – Chairman The Kite Factory

Shaun Mcilrath – Global Chief Creative Officer Iris Worlwide

Harriet Shurville – Head of HR Iris Worldwide

Tammy Charnley – General Manager, Marketing Suzuki GB