I was recently contacted by a client specifically to write their manifesto and it occurred to me that it was worth separating out a few pieces of work under this heading. And yes, I know the plural of Manifesto is Manifestos, but spelt that way, it sounds like Domestos.
Barclaycard
50 years of Barclaycard meant celebrating 50 years of the greatest British institution of all - shopping.
Barclaycard
75% of us have something we’ve always wanted to do and Barclaycard would like to help you make that one little purchase to get you going. Makes a change from talking about debt.
BBC Sport
In 2000 the BBC were losing sports rights to Sky hand over fist. But they still had the ability to turn a sport into national event. This was their fightback with BBC’s case being made by the athletes themselves.
Fever Tree
This was the pitch film to launch Fever Tree’s range of Ginger Ales. It went down better than a Manhattan in a friday night bar and we duly won the pitch, although sadly the work never saw the light of day.
PruHealth
This was the launch film for PruHealth, the first insurance company to reduce premiums for people who stayed fit. The launch was a success, even if they have now re-branded as Vitality.